Bottom-up Innovation and Top-down Innovation

Corporate Innovation Management
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Ruud v Houten
I just read an interesting article by professor Deschamps on encouraging innovation within large organizations. Deschamps makes a useful distinction between promoting bottum-up innovation and steering top-down innovation to develop an innovative company. BOTTOM-UP INNOVATION is fuelled by the ideas and initiative of individuals within a company. Companies can stimulate idea generation through hiring creative entrepreneurs and mechanisms such as: innovation performance measures, give “free time” to explore new ideas, network with idea providers, get close to the customer, and use reward systems to recognizing the providers of great ideas. Most important is to establish an innovation culture that encourages creativity and entrepreneurship. Such a culture must be customer-centric by understanding consumers intimately. Oher cultural factors are: encourage organizational creativity, appoint innovation champions, establish an entrepreneuerial culture, and a "can-do"climate and re (...) Read more? Sign up for free

  Venkatakrishnan
 

When and Where Innovation Occurs

While the points expressed by Prof. Govindarajan a (...)

 

More on Corporate Innovation Management
Summary
Forum
🔥3 Types (Levels) of Innovation Leaders
Bottom-up Innovation and Top-down Innovation
Do You Want an Innovative Organizational Culture?
H2 Achieve Strategic Innovation? Pitfalls?
Caution with Outsiders in Organizational Innovation (Forget)
What is Innovation? Definitions
Special Interest Group

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Corporate Innovation Management
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