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Helene
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I'm struggling with the following question: is creating resonance the same as creating buy-in? (...) Read more? Sign up for free
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Mark
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Creating resonance versus buy-in
Buy-in is getting individuals to accept your opinion or stance, react in the manner you want them to respond. Creating Resonance is to express your opinion/stance and direct the team members to react according to the expectations of the team.
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Linda
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Creating resonance
Currently studying for my Supply/Purchase/Marketing Exam! My understanding is that resonance is about feel good recognition - its emotional - justifies the reason (Maslow's hierachy of needs) or creates acceptance of your purchase - as cognitive dissonance can influence future choice or other buyers thinking of buying the same thing.
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Meera
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Resonance vs Buy-in
Helene, my interpretation of Buy-in equals discussion whereas resonance may be likened to dialogue.
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Ilse
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Resonance versus Buy-in
Resonance: how words 'land' .. this can be positiv (...)
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Charles Daniels
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Resonance vs Buy-in
When I think about a term like buy-in, I also thin (...)
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Frances
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Resonance
Yesterday I was in a meeting with the CEO of my co (...)
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