Creating Resonance versus Buy-in?

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Leadership Styles > Best Practices > Creating Resonance versus Buy-in? Creating Resonance versus Buy-in? Helene I'm struggling with the following question: is creating resonance the same as creating buy-in? (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Creating resonance versus buy-in Mark   Buy-in is getting individuals to accept your opinion or stance, react in the manner you want them to respond. Creating Resonance is to express your opinion/stance and direct the team members to react according to the expectations of the team.   Creating resonance Linda   Currently studying for my Supply/Purchase/Marketing Exam! My understanding is that resonance is about feel good recognition - its emotional - justifies the reason (Maslow's hierachy of needs) or creates acceptance of your purchase - as cognitive dissonance can influence future choice or other buyers thinking of buying the same thing.   Resonance vs Buy-in Meera   Helene, my interpretation of Buy-in equals discussion whereas resonance may be likened to dialogue.   Resonance versus Buy-in Ilse   (...)   Resonance vs Buy-in Charles Daniels   (...)   Resonance Frances   (...)

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