Creating Resonance versus Buy-in?

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Helene, France

Creating Resonance versus Buy-in?

I'm struggling with the following question: is creating resonance the same as creating buy-in?

  Mark, SA
 

Creating resonance versus buy-in

Buy-in is getting individuals to accept your opinion or stance, react in the manner you want them to respond. Creating Resonance is to express your opinion/stance and direct the team members to react according to the expectations of the team.

  Linda, UK
 

Creating resonance

Currently studying for my Supply/Purchase/Marketing Exam! My understanding is that resonance is about feel good recognition - its emotional - justifies the reason (Maslow's hierachy of needs) or creates acceptance of your purchase - as cognitive dissonance can influence future choice or other buyers thinking of buying the same thing.

  Meera, Trinidad
 

Resonance vs Buy-in

Helene, my interpretation of Buy-in equals discussion whereas resonance may be likened to dialogue.

  Ilse, Belgium
 

Resonance versus Buy-in

Resonance: how words 'land' .. this can be positive or negative, how people react on your words in a non-verbal way. Res...

  Charles Daniels, USA
 

Resonance vs Buy-in

When I think about a term like buy-in, I also think about the concept of selling. One person is trying to persuade anot...

  Frances, USA
 

Resonance

Yesterday I was in a meeting with the CEO of my company and he explained his vision of where he saw our company moving a...

 

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