Creating Resonance versus Buy-in?
I'm struggling with the following question: is creating resonance the same as creating buy-in?
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Mark, SA
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Creating resonance versus buy-in
Buy-in is getting individuals to accept your opinion or stance, react in the manner you want them to respond. Creating Resonance is to express your opinion/stance and direct the team members to react according to the expectations of the team.
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Linda, UK
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Creating resonance
Currently studying for my Supply/Purchase/Marketing Exam! My understanding is that resonance is about feel good recognition - its emotional - justifies the reason (Maslow's hierachy of needs) or creates acceptance of your purchase - as cognitive dissonance can influence future choice or other buyers thinking of buying the same thing.
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Meera, Trinidad
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Resonance vs Buy-in
Helene, my interpretation of Buy-in equals discussion whereas resonance may be likened to dialogue.
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Ilse, Belgium
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Resonance versus Buy-in
Resonance: how words 'land' .. this can be positive or negative, how people react on your words in a... Sign up
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Charles Daniels, USA
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Resonance vs Buy-in
When I think about a term like buy-in, I also think about the concept of selling. One person is try... Sign up
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Frances, USA
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Resonance
Yesterday I was in a meeting with the CEO of my company and he explained his vision of where he saw ... Sign up
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