7 Myths about Business Globalization

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7 Myths about Business Globalization
Marten van der Zee, Premium Member
According to Subramanian Rangan in Mastering Strategy, there are 7 myths or misconceptions about (business) globalization:
1. Any company with money can go global (you have to study foreign markets before penetrating)
2. Internationalization in services is different from products (there is no such difference in internationalization)
3. Distance and national borders matter no more (they do)
4. Developing countries have the best chances to success (if you look at investments in foreign markets, by far the most originate from developed countries).
5. Manuf... Register

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Tomas Sigurbjornsson, Member
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Eric Schmitz, Premium Member
I have not read the book; so I cannot really react...

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Alice Savage, Member
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Luis Cano, Member
Every generalization is dangerous... Even this one...

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Ken Kalali, Member
I agree with Rangan's 7 myths, particularly myth 3...

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Jim Shannon, Member
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Gabriel Femi Adewara, Member
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Mohamad Nasir Mahmood, Member
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Ronald Israels, Member
I think that these myths are too generalized and t...

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Arif ur Rehman, Member
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Hindrik Koning, Member
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Dr. Wilfried Kerntke, Member
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Benedict Omuya ODIGO, Member
A myth similar to #3: The world has transformed...

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Bantwal Prabhu, Member
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Caspar van Spaendonck, Member
Similar to myth #3: Don't bother about culture ...

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Moise Mungala Tshimbu, Member
Not always true. Even developed nations are strugg...

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Mrs. Josephine Idele, Member
One of the myths of globalisation is that most ...

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Bantwal Prabhu, Member
Globalize or perish was the slogan ten years back ...

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Shannon, Member
Greed is blind" it is incapable of seeing the harm...


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