Research on Global Marketing

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Research on Global Marketing
Vinay Tiwari, Student (MBA), United Kingdom, Member
Hi all, I am an MBA student at Sheffield, U.K. I have a dissertation work to submit for my MBA course, I had decided a topic for research that was "How international companies make their brand image in local market?", but I got feedback that there is a lot of research work already done on this topic, so not worth for dissertation. Can you guys help me find out what other current issues in global marketing are? What all are big question in this area to sort out? If I get a good question in current global marketing I can go ahead for research on that topic.
Looking forward for you help. Thanks......Sign up

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ashish kolwadkar, Student (MBA), India, Member
Dear Vinay, if any mnc want to develop its market share in rural market, their primary work would be understanding consumers behavior, that what consu...Sign up

Global Marketing
Arif ur Rehman, Professor, Pakistan, Member
A possible research topic for Mr. Tiwari could be: global marketing ethics - concepts and strategies - until 2025....Sign up

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