Research on Global Marketing

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Globalization > Best Practices > Research on Global Marketing

Research on Global Marketing
Vinay Tiwari, Student (MBA), United Kingdom, Member
Hi all, I am an MBA student at Sheffield, U.K. I have a dissertation work to submit for my MBA course, I had decided a topic for research that was "How international companies make their brand image in local market?", but I got feedback that there is a lot of research work already done on this topic, so not worth for dissertation. Can you guys help me find out what other current issues in global marketing are? What all are big question in this area to sort out? If I get a good question in current global marketing I can go ahead for research on that topic. Looking forward for you help. Thanks... (...) Read more? Sign up for free

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ashish kolwadkar, Student (MBA), India, Member
  Dear Vinay, if any mnc want to develop its market share in rural market, their primary work would be understanding consumers behavior, that what consumers expect from your products.
In rural markets consumers per capita income is low as compare to urban you need to observe, i.e. by launching your product line in rural market firm making profits or not. Thus a proper analysis should be done before taking any steps.

  Global Marketing
Arif ur Rehman, Professor, Pakistan, Member

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