Mean World Syndrome in the Cultivation Theory


 
Cultivation Theory > Forum

Mean World Syndrome in the Cultivation Theory
Anneke Zwart, Student (University), Netherlands, Moderator
An important element of Gerbner’s Cultivation Theory is the distinction between light and heavy viewers of television.
An important finding of Gerbner is that when a comparison between these groups was made, heavy users were more likely to say that the world is a dangerous, scary and an intimidating place; people in this intimidating world were more “untrustable and “just looking out for themselves” (Gerbner et al, 1980).
This conclusion became world wide known as the“Mean World Syndrome”.
Source: Morgan, M and J Shanahan (2010). “The State of Cultivation“. Journal of Broadcasting & Electronic Media, 54:2, 337-355
Gerbner, G., Gross, L., Morgan, M. And N. Signorielli. (1980). “The ‘‘mainstreaming’’ of America: Violence Profile No. 11.” Journal of Communication, 30(3), 10–29.
...Sign up
 

   

Special Interest Group Leader

Interested? Sign up for free.


Cultivation Theory
Summary
Forum
Best Practices

Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.0 - Last updated: 19-2-2019. All names ™ of their owners.