What is a General Manager?

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🔥NEW What is a General Manager?
Jaap de Jonge, Editor, Netherlands

A General Manager (GM) is an executive / senior role within a company, overseeing most or all of a firm's functions. Contrary to functional managers, GMs have a broad, overall responsibility for profit and loss in a company (or a major part of it), and they manage across all or at least multiple functions (i.e., finance, marketing, operations). DEFINITION OF A GENERAL MANAGER A general manager is a person who has a broad, overall, general management responsibility for a particular business or organization or some substantial area of it. JOB TITLES of GENERAL MANAGERS Persons having a responsibility may be called in various ways and hold many different job titles, including (but not limited to):
  • President
  • Senior Vice-President (SVP)
  • Vice-President (VP)
  • Regional Vice-President (Regional VP)
  • CEO
  • Senior Partner
  • Partner
  • Managing Director (MD)
  • Director
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