How to Analyze an Industry with Several Companies?


 
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How to Analyze an Industry with Several Companies?
Sikujua Seboru, Manager, Kenya, Member
Can I apply the McKinsey Matrix to analyze an industry with several companies operating in it under different management, but in the same field?...Sign up
 

 
The McKinsey Matrix is a Flexible Tool
Gabriele De Col, Director, United Kingdom, Member
If you have enough information about the competitorís size and trends you can build a matrix to interpret the industry as seen from their position and...Sign up
 

 



















 


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