How to Analyze an Industry with Several Companies?

Strategic Portfolio Management (McKinsey Matrix)
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Sikujua Seboru
Manager, Kenya

How to Analyze an Industry with Several Companies?

🔥NEW Can I apply the McKinsey Matrix to analyze an industry with several companies operating in it under different management, but in the same field?

  Gabriele De Col
Director, United Kingdom
 

The McKinsey Matrix is a Flexible Tool

If you have enough information about the competitorís size and trends you can build a matrix to interpret the industry as seen from their position and predict their future actions..

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