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Sikujua Seboru
Manager, Kenya
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🔥 NEW Can I apply the McKinsey Matrix to analyze an industry with several companies operating in it under different management, but in the same field? (...) Read more? Sign up for free
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Gabriele De Col
Director, United Kingdom
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The McKinsey Matrix is a Flexible Tool
If you have enough information about the competitor’s size and trends you can build a matrix to interpret the industry as seen from their position and predict their future actions..
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