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How to Analyze an Industry with Several Companies?
Sikujua Seboru, Manager, Kenya, Member
Can I apply the McKinsey Matrix to analyze an industry with several companies operating in it under different management, but in the same field?...
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The McKinsey Matrix is a Flexible Tool
Gabriele De Col, Director, United Kingdom, Member If you have enough information about the competitor’s size and trends you can build a matrix to interpret the industry as seen from their position and... |
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Special Interest Group Leader
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McKinsey Matrix / GE Business Screen
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