Pitfalls of using McKinsey Matrix

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Strategic Portfolio Management (McKinsey Matrix)
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Strategic Portfolio Management (McKinsey Matrix) > Forum > Pitfalls of using McKinsey Matrix

Pitfalls of using McKinsey Matrix
Robert Korsloot, Director, Netherlands, Member
Beware of the stereotypical pitfall: often the outcomes of these kind of portfolio management models / methods are based on assumptions rather than facts. Models as well as their inputs variables should be validated beforehand. In particular be sure to convince any user of the necessity of data quality during each phase of the assessment process.
To often I see lack of awareness as it comes to reliability of the assessment process or data used during that process.
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Pitfalls of Applying Portfolio Matrices
Jaap de Jonge, Innovation Consultant, Netherlands
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