Pitfalls of using McKinsey Matrix

Strategic Portfolio Management (McKinsey Matrix)
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Strategic Portfolio Management (McKinsey Matrix) > Forum > Pitfalls of using McKinsey Matrix

Pitfalls of using McKinsey Matrix
Robert Korsloot, Director, Netherlands, Member
Beware of the stereotypical pitfall: often the outcomes of these kind of portfolio management models / methods are based on assumptions rather than facts. Models as well as their inputs variables should be validated beforehand. In particular be sure to convince any user of the necessity of data quality during each phase of the assessment process. To often I see lack of awareness as it comes to reliability of the assessment process or data used during that process. Although business assessment array is a very useful and generally appropriate method, quantification of both input and output values is a prerequisite for applicable results. So, everybody, stretch out to obtain measurable facts, choose for reliable quantification methods, validated models. Then you may expect useful outcomes. (...) Read more? Sign up for free

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  Pitfalls of Applying Portfolio Matrices
Jaap de Jonge, Editor, Netherlands
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Strategic Portfolio Management (McKinsey Matrix)
Summary
Forum
Other Kinds of Portfolios Analysis Than Business Portfolios Analysis
Pitfalls of using McKinsey Matrix
How to Assess the Corporate Strategy of a Large Corporation
🔥How to Analyze an Industry with Several Companies?
Best Practices
🥇Arrow direction in McKinsey Matrix
🥈Calculation of Weights and Attributes in McKinsey Matrix
🥉Strategies associated with boxes
Example of McKinsey Matrix


Strategic Portfolio Management (McKinsey Matrix)
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