How to Assess the Corporate Strategy of a Large Corporation

Strategic Portfolio Management (McKinsey Matrix)
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Bandile Mtshatsha

How to Assess the Corporate Strategy of a Large Corporation

Are there generic models to assess a public company's corporate strategy? The company should be a multi business company. I have an assignment to assess a company's corporate strategy of my choice for a final year MBA.

  Jaap de Jonge
Editor, Netherlands
 

Assessment of Corporate Strategy for a Multi Business Organization

Hi Bandile, since you want to analyze a multi-business firm, you should consider portfolio analysis methods, like ADL Matrix, BCG Matrix, McKinsey Matrix.
Also look for 'corporate strategy' using our search function (top-right) and you'll find many candidates...
Which one is best depends on what precisely within the strategy you're trying to assess. Aks yourself this question first.

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