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Other Kinds of Portfolios Analysis than Business Sectors and SBUs
Greg Githens, Coach, United States
Generally speaking, a portfolio is a collection of assets. Managers use portfolio analysis in a number of ways and at different levels, not just for deciding what markets or industries to in which to invest.
One example, is analysis of a new product development portfolio, which would include incremental new launches
Likewise you can analyze an innovation portfolio, a portfolio of strategic initiatives, or an investment portfolio (options, bonds, , securities, futures, etc).
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Special Interest Group Leader
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More on McKinsey Matrix / GE Business Screen
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