Arrow direction in McKinsey Matrix

Strategic Portfolio Management (McKinsey Matrix)
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Anusuya, India

Arrow direction in McKinsey Matrix

We plot the organization's current position through this. Where does the input for the arrow of the bubble (market) come from?

  debahooti basu
Teacher, India

Creating a GE Matrix Chart

To plot the pie chart, how do we calculate the position of the market share?

  Jaap de Jonge
Editor, Netherlands

Arrows in McKinsey Matrix

The arrow direction and length might be used to indicate the expected future direction of the business unit. Or for the desired future direction.

  Hamid Rezaei
Student (MBA), Iran

McKinsey Matrix Arrows Direction and Length

They may also come from frequently creating the matrix in predetermined time intervals.
The arrow then shows the change or motion. The length seems to carry no further specific meaning.


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