Strategies associated with boxes

Strategic Portfolio Management (McKinsey Matrix)
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divya parashar

Strategies associated with boxes

The picture should contain what each box represents i.e. build, harvest, divest. An explanation of these terms would also be useful.



the explanation is very useful

  Himanshu Gupta

Colours and boxes in McKinsey Matrix

Maybe the person who added it, forget to add the reference for the colours of the boxes. These boxes referred to divest, invest, harvest.

  sachin singhal
Student (MBA), India

What Colour in Matrix Represents

Green means go i.e. invest
Orange means wait i.e. hold
Red means stop i.e. divest or harvest.

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