Strategies associated with boxes

Strategic Portfolio Management (McKinsey Matrix)
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Strategic Portfolio Management (McKinsey Matrix) > Best Practices

divya parashar
The picture should contain what each box represents i.e. build, harvest, divest. An explanation of these terms would also be useful. (...) Read more? Sign up for free

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the explanation is very useful

  Himanshu Gupta

Colours and boxes in McKinsey Matrix

Maybe the person who added it, forget to add the reference for the colours of the boxes. These boxes referred to divest, invest, harvest.

  sachin singhal, Student (MBA), India

What Colour in Matrix Represents

Green means go i.e. invest
Orange means wait i.e. hold
Red means stop i.e. divest or harvest.

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