Calculation of Weights and Attributes in McKinsey Matrix

Strategic Portfolio Management (McKinsey Matrix)
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Manish Sijaria, India

Calculation of Weights and Attributes in McKinsey Matrix

The y-axis parameter (vertical) is attractiveness(value) which is the result of the Sum of (a1*w1+a2*w2...) .
The evaluation process of w1, w2 .. as well as a1, a2 ... itself needs serious market research and inventions. Where a - Attribute w-Weight.

 

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