Calculation of Weights and Attributes in McKinsey Matrix


 
McKinsey Matrix / GE Business Screen > Best Practices Log in

Calculation of Weights and Attributes in McKinsey Matrix
Manish Sijaria
The y-axis parameter (vertical) is attractiveness(value) which is the result of the Sum of (a1*w1+a2*w2...) .
The evaluation process of w1, w2 .. as well as a1, a2 ... itself needs serious market research and inventions. Where a - Attribute w-Weight.
 

 























 


Special Interest Group Leader

McKinsey Matrix / GE Business Screen
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 10-12-2018. All names of their owners.