Is Business Strategy a Non-Zero-Sum Game?

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Is Business Strategy a Non-Zero-Sum Game?
I found that a ZERO-SUM GAME is a game with a clear winner and one or more clear losers. The more outcomes or results one player receives, the fewer outcomes or results are available for the other players. In other words, in zero-sum games the total benefit to all players in the game, for every combination of strategies, always adds to zero.
In a NON-ZERO-SUM GAME on the other hand, there is not a fixed pie of outcomes or possible results, there is an opportunity for all players to maximize their outcomes simultaneously. In a worst-case scenario the outcomes of one player do not remove outcomes from any other player. And in a best-case scenario, the outcomes of one player may be interdependenty linked to the maximization of the other players' outcomes.
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