Gamification in Business and Management

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Munadil Shafat
Student (MBA), Bangladesh
🔥NEW Have you ever wondered why some games such as Fortnite, PUBG, Clash of Clans are so much engaging (and also addictive) that it just needs a person to start the game and forget everything else? This is certainly a great question, but a more relevant question for us as managers: what if one could do the same in another setting, like a business setting; could that be equally engaging? This subject is called 'Gamification'. Gamification is the application of game elements and game design concepts in non-game contexts. Such as a business context or a management context. What Makes Gamification? Elements The definition has three important components which distinguishes the subject: GAME ELEMENTS: Just study any popular "Triple-A" game, and we see a host of things like points, quests, level, badges, leaderboard etc. These are the elements of the game and is also a part of Gamification. GAME DESIGN TECHNIQUES: Elements are part of a game, but the game is more than the sum these eleme (...) Read more? Sign up for free


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