Game Theory in Business Jaap de Jonge, Management Consultant, Netherlands Issue #46 of S+B has an interview with Prof. Nalebuff, well known for bringing game theory into the realm of business. According to N. there are 2 reasons why extending game theory to business requires an intellectual leap:
1. The game of business is not a zero-sum game (the success of one company does not require others to fail).
2. There are no explicitely defined rules in business (each firm can change the game/rules).
Moreover, Nalebuf warns that the behavior of businesspeople is not always rational, and inertia can be a powerful force to overcome. (...) Read more? Sign up for free
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