Game Theory in Business

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Game Theory > Best Practices

Jaap de Jonge, Editor, Netherlands
Game Theory in Business
Issue #46 of S+B has an interview with Prof. Nalebuff, well known for bringing game theory into the realm of business. According to N. there are 2 reasons why extending game theory to business requires an intellectual leap: 1. The game of business is not a zero-sum game (the success of one company does not require others to fail). 2. There are no explicitely defined rules in business (each firm can change the game/rules). Moreover, Nalebuf warns that the behavior of businesspeople is not always rational, and inertia can be a powerful force to overcome. (...) Read more? Sign up for free

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  Kim Warren

Game theory article by Nalebuff

BTW - the S+B article mentioned may not be easy to find, so here's a link.

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