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Anneke Zwart
Student (University), Netherlands
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🔥 NEW Influence refers to the power of an individual to impel another person to action by either intangible or indirect means. Therefore it plays an important role in leadership. Kaufman (2011) developed six principles of influence that explain in what way influence plays such an important role in successful leadership. These drivers represents human drivers and needs that make influence powerful.
1. Reciprocation: The first principle refers to the feeling of obligation to do something for a person that has already done something for you. In other words, it is the act of doing something in return.
2. Commitment and Consistency: Consistency is desirable, because people react positively to messages with a high level of consistency. Politicians often make use of this principle by “sticking to the point” even if that particular point becomes foolish.
3. Social Validation: People often observe others' decisions before making decisions themselves, so as to validate their (...) Read more? Sign up for free
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Jaap de Jonge
Editor, Netherlands
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Principles of Persuasion (Cialdini)
Actually Dr. Robert Cialdini already mentioned the (...)
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Chloe Xu
Director, Australia
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Cialdini's 6 Principles of Persuasion
Here is some more detailed information about the P (...)
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