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Four Characteristics of Persuasive Writing

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Persuasion
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Iulian Ursache
Management Consultant, Canada

Four Characteristics of Persuasive Writing

🔥 Almost all of us had to write at a point in time a persuasive paper, such as a dissertation, white paper, or sales proposition.

Generally, a persuasive paper 1. Should achieve a goal 2. By covering a topic 3. That persuades a target audience.

To be successful, a persuasive paper should satisfy the following four characteristics:
  • UNDERSTANDABILITY: the information presented in the paper can be consumed logically by the targeted audience.
  • RELEVANCY: the document should cover only the information that supports the topic, conveys the message of the author, and which can be consumed by the targeted audience.
  • RELIABILITY: the information should be commonly recognized by the target audience, or if new, it should be introduced with proper references; the knowledge that is being acquired through any form of experimentation (e.g., surveys) should be explained by respecting the understandability and relevancy characteristics.
  • LOGICAL CONSISTENCY: the information used in any form of logical reasoning should be progressively introduced before inferring it.
To help prospective writers, I have developed and published a how-to guide to help prospective authors to write a persuasive white paper.
This guide is also useful to:
  • University students that need to write a dissertation.
  • Salespeople that need to persuade a buyer that a given product is a solution to their problem.
  • Marketing professionals that must position a product or technology to a market segment.

 

More on Persuasion:
Summary
Discussion Topics
topic Execution of the 4 P's of Persuasion Makes it Work
👀Four Characteristics of Persuasive Writing
topic Should Push in 4 Ps of Persuasion be Excluded?
topic How to Write an Outstanding Sales Introduction Email
topic Four Ps of Persuasion are Too Logical
topic 4 P's of Persuasion also for Negotiation?
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More on Persuasion:
Summary
Discussion Topics
topic Execution of the 4 P's of Persuasion Makes it Work
👀Four Characteristics of Persuasive Writing
topic Should Push in 4 Ps of Persuasion be Excluded?
topic How to Write an Outstanding Sales Introduction Email
topic Four Ps of Persuasion are Too Logical
topic 4 P's of Persuasion also for Negotiation?
Special Interest Group

SIG Leader

Do you know a lot about Persuasion? Become our SIG Leader

Knowledge Center

Persuasion
Knowledge Center



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