Four Ps of Persuasion are Too Logical

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Four Ps of Persuasion are Too Logical
Blaine Pratt, Manager, United States, Member
It seems these 4 steps rely heavily on building up a logical reason for action. When "want" battles "need" for supremecy you can double down on your bets for "want". Wants are so rarely logical and yet they drive the engine of entire economies.
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