Systems Approach and Digitalization




System Dynamics & Systems Thinking
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Molokanova
Professor, Ukraine

Systems Approach and Digitalization

The line between "online" and "offline" sales channels has gradually blurred over the past years. The digital economy has already seriously changed the approach to doing business, as well as the requirements for marketing systems, sales, document management systems and other corporate functions and applications.
As a result, today's systems thinking is faced with many questions that relate to understanding the "online" and "offline" management models. Studying the interpenetration of these two types of models can best drive business transformation with flexible convergent strategies for everything from advertising to customer service. As part of the digital transformation of production, machines, products and people with the help of information and communication technologies are combined into a dynamic system that changes in real time. Through this combination companies can achieve the best possible results while increasing the flexibility and competitiveness of the organization. It is clear that uncertainty and complexity are growing every day. One of the main strategic challenges that follows from digitalization is the development of business models that are based on new forms of online and offline collaboration. Successful partnerships can help to create new business models that can scale rapidly across many markets.
 
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Molokanova
Professor, Ukraine
 

Systems Approach and Digitalization

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