Subordination of Individual Interest
Here's an example at a higher level.
Let's assume that the company's mission is to do: "X". Then "X" would be almost always more important than management's or staff's interests.
Typically, to create "buy in" from executive management one would need to point out that a particular intended activity/project supports the organization's goal of "X". If it then turns out that the "interest" for the activity/project is not in sync with the mission, then - even though it is important to the project owner/manager/ staff member - the "interest" cannot be justified and has to be subordinated to the company's mission.