2 types of multivariate analys

Exploratory Factor Analysis
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			            	Marc Bethell
			            
2 types of multivariate analys

	          		There are two main techniques of multiviariate analysis: 1. Factor Analysis (find the underlying dimensions or 'factors' by investigating the correlation between variables), 2. Cluster Analysis (find similar respondents. The similarity could be in things as age, buying behavior, needs, or attitudes).
				      
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