2 types of multivariate analys

Exploratory Factor Analysis > Best Practices

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2 types of multivariate analys
Marc Bethell
There are two main techniques of multiviariate analysis: 1. Factor Analysis (find the underlying dimensions or 'factors' by investigating the correlation between variables), 2. Cluster Analysis (find similar respondents. The similarity could be in things as age, buying behavior, needs, or attitudes).

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Exploratory Factor Analysis
Best Practices
  • 2 types of multivariate analys


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