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lori
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How can I apply an EVA model to the value added of consulting services on increased revenues. (...) Read more? Sign up for free
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Mehul Doshi
CxO / Board, India
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EVA for Consulting
Research shows that acquisition of new customers is expensive, and maintaining and sustaining customers is not only cheaper, but also leads to increased profitability. Hence EVA should be divided and metriced separately / differently among the existing base and for new customers.
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