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Rebecca
customer services rep, Belgium
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Merits of Entering Emerging Markets
How should a marketer communicate the merits of entering an emerging market to shareholders. What best way should a budget plan be presented to get positive results.
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Jaap de Jonge
Editor, Netherlands
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Merits of Entering Emerging Markets
Although there is no exact definition of what precisely are the emerging markets (EM), it is clear that in most definitions they are home to 60-90% of the world population or so. China and India are included in any EM definition.
Since they are also developing quickly in economic terms, that should suffice don't you think?
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