Reasons for Shopping Cart Abandonment in E-Commerce

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E-Commerce > Forum > Reasons for Shopping Cart Abandonment in E-Commerce

Reasons for Shopping Cart Abandonment in E-Commerce
Diana Alexandrova, Entrepreneur, United Kingdom, Premium Member
Any entrepreneur/retailer or anyone operating an ecommerce store has experienced the phenomenon of the abandoned cart, also known as a dropped basket. This occurs when customers cancel a purchase at the last step of the online process. They selected the product, made the decision to buy it, but abandon the cart at that very last instant. These are missed opportunities which according to some studies account for trillions of loss in sales. Therefore, it is of great importance for re... Read more? Sign up for free
 

   

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