Search Engine Optimization (SEO) Explained

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Search Engine Optimization (SEO) Explained
Jasleen Kaur, Manager, India, Premium Member
DEFINITIONS OF SEO
Search Engine Optimization (SEO) is an important arm of E-commerce. It can be defined as the process of increasing a website's ranking through unpaid measures like building up relevant keywords. This process is focused on free and organic traffic. The industry is worth $65 billion as of May 11th, 2016 (Source: SearchEngineLand). A more official definition of SEO is given by Rand Fishkin: "the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines."

DIFFERENCES BETWEEN SEARCH ENGINES
For Yahoo! And Bing, on-page keyword factors are of primary importance, while for Google links are relatively more important. Furthermore, sites and domains are like wine (the older, the better) for Google; while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the... Read more? Sign up for free
 

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Explanation of Search Engine Optimization
Jaap de Jonge, Management Consultant, Netherlands
 

     
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