Search Engine Optimization (SEO) Explained

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Search Engine Optimization (SEO) Explained
Jasleen Kaur, Manager, India, Premium Member
DEFINITIONS OF SEO
Search Engine Optimization (SEO) is an important arm of E-commerce. It can be defined as the process of increasing a website's ranking through unpaid measures like building up relevant keywords. This process is focused on free and organic traffic. The industry is worth $65 billion as of May 11th, 2016 (Source: SearchEngineLand). A more official definition of SEO is given by Rand Fishkin: "the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines."

DIFFERENCES BETWEEN SEARCH ENGINES
For Yahoo! And Bing, on-page keyword factors are of primary importance, while for Google links are relatively more important. Furthermore, sites and domains are like wine (the older, the better) for Google; while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

KEY SERP COMPONENTS
Whenever you ask Google any question, the page that returns with the answers is SERP (Search Engine Results Page)
SERP has three important elements: SERP URL, SERP Title and SERP Description
  1. SERP URL: This is the web address where the page stays on the web. Search engines give importance to it because the URLs shown in SERP may contain the phrases that you have searched for.
  2. SERP Page Title: These are the titles, typically blue in color. This is highly a function of copy-writing.
  3. SERP Description: This is 2-3 short description lines that are displayed below the title. If the searcher finds the title matching with what he is looking for, he will continue to explore the description to be sure that this is the page he is looking for.
⇒ Please help to make this topic even more informative and share any additional know-how on SEO below. Thanks!
 

 
Explanation of Search Engine Optimization
Jaap de Jonge, Editor, Netherlands
WHAT IS SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the process of increasing the quantity (and quality) of traffic to a webpage or an entire website of users of a web search engine. It aims to increase the unpaid results (also known as natural or organic results) rather than purchasing paid placements.
SEO can target various kinds of searching, like text, image, video, academic, news, and industry-specific searches.

SEARCH ENGINE OPTIMIZATION APPROACHES
- Optimizing a website may involve editing its content, adding content, modifying HTML and HTML coding to increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines.
- Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
 

     
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