Explanation of Search Engine Optimization
Jaap de Jonge, Editor, Netherlands
WHAT IS SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the process of increasing the quantity (and quality) of traffic to a webpage or an entire website of users of a web search engine. It aims to increase the unpaid results (also known as natural or organic results) rather than purchasing paid placements.
SEO can target various kinds of searching, like text, image, video, academic, news, and industry-specific searches.
SEARCH ENGINE OPTIMIZATION APPROACHES
- Optimizing a website may involve editing its content, adding content, modifying HTML and HTML coding to increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines.
- Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.