Search Engine Optimization (SEO) Explained

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E-Commerce > Best Practices

Jasleen Kaur, Manager, India
DEFINITIONS OF SEO Search Engine Optimization (SEO) is an important arm of E-commerce. It can be defined as the process of increasing a website's ranking through unpaid measures like building up relevant keywords. This process is focused on free and organic traffic. The industry is worth $65 billion as of May 11th, 2016 (Source: SearchEngineLand). A more official definition of SEO is given by Rand Fishkin: "the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines." DIFFERENCES BETWEEN SEARCH ENGINES For Yahoo! And Bing, on-page keyword factors are of primary importance, while for Google links are relatively more important. Furthermore, sites and domains are like wine (the older, the better) for Google; while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in (...) Read more? Sign up for free

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  Jaap de Jonge, Editor, Netherlands

Explanation of Search Engine Optimization


  Liem Nguyen, Strategy Consultant, Canada

Elements of a Website Audit for SEO Purposes

A SEO site audit is defined as a full analysis of (...)

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