Norburn's Match of Company Directors to GOGOs, YOYOs and DODOs

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Stefka Nenkova
Student (University), Netherlands
In an article Norburn (1986) tries to categorize directors of Britain’s largest companies and to find a connection with the economic performance of the industries their companies operate in: - GOGO’s – industries in growth, - YOYO’s – industries in turbulence, or - DODO’s – industries in decline. In other words, he tries to find which managerial characteristics are of great importance to a company in a different stage of its development, arguing that executive’s traits are of great importance to a firm’s performance (Norburn, 1986). In general, 3 major aspects are connected to the topic of leadership according to behavior research: TRAITS: What qualifies a “natural leader”: strong responsibility, risk-taking, originality, drive, self-confidence, ability to absorb stress, patience, and capacity to structure social interaction systems (Stogdill, 1974); need for advancement, creativity, and primacy of the workplace (Bray, Campbell and Grant, 1974); need for achievement and power (...) Read more? Sign up for free


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