Norburn's Match of Company Directors to GOGOs, YOYOs and DODOs


 
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Norburn's Match of Company Directors to GOGOs, YOYOs and DODOs
Stefka Nenkova, Student (University), Netherlands, Premium Member
In an article Norburn (1986) tries to categorize directors of Britain’s largest companies and to find a connection with the economic performance of the industries their companies operate in:
- GOGO’s – industries in growth,
- YOYO’s – industries in turbulence, or
- DODO’s – industries in decline.
In other words, he tries to find which managerial characteristics are of great importance to a company in a different stage of its development, arguing that executive’s traits are of great importance to a firm’s performance (Norburn, 1986).

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