4 Tips on Targeting Millennials through Email

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Direct Marketing (One-to-one Marketing) > Forum > 4 Tips on Targeting Millennials through Email

4 Tips on Targeting Millennials through Email
Kasper Hiddema, Student (University), Netherlands, Premium Member
A recent study by Kristin Naragon shows that email as a marketing tool is far from ‘dead’. In fact, it is the best way to reach Millennials who are, with an estimated purchasing power of $200 billion in 2017, every brand’s desired customer. Millennials tend to check their email more often than any other age group. 98% check their personal email at least every few hours at work, while close to 87% check their work email outside of work. Naragon (2015) presents 4 interesting ideas that should be considered when your organization aims to develop email campaigns in which Millennials are a significant part of the target audience.
  1. MOBILE IS A MUST: 88% of Millennials check their email on their smartphone regularly. They are a generation of consumers who live, breathe and sleep with their mobile devices. If you are not putting mobile first, you are not putting Millennials first. This in turn will alienate an important group of consumers. Responsive design is key to your success. (...) Read more? Sign up for free
 

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