Advantages of Direct Marketing

Direct Marketing (One-to-one Marketing)
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Direct Marketing (One-to-one Marketing) > Forum > Advantages of Direct Marketing

Advantages of Direct Marketing
Anneke Zwart, Student (University), Netherlands, Moderator
The summary of Direct (Database) Marketing (DM) mentions the following advantages of this approach:
1. Cost-effective
2. Measurable
3. Direct contact with the customers
4. Adjustment of commercial messages > Convenience.
Besides these, Tapp mentiones 2 more advantages or DM in his book:
5. Customer Focus. Modern DM assumes that understanding one’s consumers as individuals more detailed is better than developing product’s brands. Using DM enforces a natural em... Read more? Sign up for free
 

   

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Direct Marketing (One-to-one Marketing)
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