Reasons for Email Personalization

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Direct Marketing > Forum > Reasons for Email Personalization

Reasons for Email Personalization
SophiaGreen, Business Consultant, United States, Member
One of the best email marketing tips is to make emails personalized. The receiver of an email is more likely to read a personalized email that is specifically addressed to him/her than a general one that they can tell is sent to hundreds of others. We all want to feel unique and special.
So in the beginning of the email place the person's name. The human eye catches familiar words quickly and our names are most familiar to us. By personalizing your email you make your clients feel special and not just a number. And any client will tell you that they go back to the places that treat them like individuals, rather than just a statistic.
 

     
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