Door-to-door Selling and Party Plan Selling

Direct Marketing > Forum Log in

Door-to-door Selling and Party Plan Selling
John Cowper, Member
I would question the inclusion of 'door-to-door selling' and 'party plan selling' in the general description of direct marketing or direct response marketing - and many direct marketers would agree with this contention.
Personal selling as a pillar of modern marketing communication relies heavily upon the skills of the salesperson and their direct interaction with the customer whereas each of the other techniques described above involve the use of a medium to help carry the message (mail, telephone, the internet, e-mail).
This is important as the medium in question helps fashion the ...



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Direct Marketing
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 26-9-2018. All names of their owners.