Is Internet Marketing a Form of Direct Marketing?

Direct Marketing (One-to-one Marketing)
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Direct Marketing (One-to-one Marketing) > Best Practices > Is Internet Marketing a Form of Direct Marketing?

Is Internet Marketing a Form of Direct Marketing?
Nishith Gupta
As per the above description, internet marketing is form of direct marketing. I don't agree with this because even internet medium is now catering to large audience although better segmentation is possible. (...) Read more? Sign up for free

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Direct Marketing (One-to-one Marketing)
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Media Richness Theory versus Media Synchronization Theory
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Is Internet Marketing a Form of Direct Marketing?
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Direct Marketing (One-to-one Marketing)
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