Direct Marketing Frequence

      
			              Best Practices
			            
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		            		Annie Pelletier
Marketing Analyst, Canada
			            
Direct Marketing Frequence

	          		We are currently trying to get the right frequence of communication to our customers. Is it 4-5 times a year or less. We are in a testing stage right now but I would like to have your comments on this situation. Thanks
				      
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						            	Felix C. Poudeu
Management Consultant, Cameroon
												
				                The Frequence of Direct Marketing

													Dear Mrs. Pelletier, thanks for your question. The frequence of DM is always depending of your communication and content management strategy as well as the level of complexity your product. Very important is to avoid a reactance situation and to integrate the communication medium in the effective and efficient way. 

For example if you integrate two to three direct marketing instruments, the frequence of communication will be between 8 - 12 times in year. 

What I would like to say is that there is a high correlation between the number of direct marketing instruments and the frequency of communication to your target market.

Please feel free to contact me if your need more explanation.
				                
										              2

						            	Ahmad dawoud
Manager, Jordan
												
				                The Frequency of Direct Marketing

													I believe you're taking the right steps by evaluating and studying how often you need direct marketi... Sign up
				              
										              2

						            	John Cowper
Business Consultant, Australia
												
				                Frequency of DM Messages

													Annie, whilst I agree with both Felix and Ahmad in relation to the content of the messages sent to t... Sign up
				              
										              0

						            	SANDIP DAS
Manager, India
												
				                Frequency of Direct Marketing Messages

													This is a good opportunity to do some tests and learn.
Check to see at what frequency the reponse f... Sign up
				              
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