Direct Marketing Frequence

Direct Marketing (One-to-one Marketing)
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Annie Pelletier
Marketing Analyst, Canada

Direct Marketing Frequence

We are currently trying to get the right frequence of communication to our customers. Is it 4-5 times a year or less. We are in a testing stage right now but I would like to have your comments on this situation. Thanks

  Felix C. Poudeu
Management Consultant, Cameroon
 

The Frequence of Direct Marketing

Dear Mrs. Pelletier, thanks for your question. The frequence of DM is always depending of your communication and content management strategy as well as the level of complexity your product. Very important is to avoid a reactance situation and to integrate the communication medium in the effective and efficient way.
For example if you integrate two to three direct marketing instruments, the frequence of communication will be between 8 - 12 times in year.
What I would like to say is that there is a high correlation between the number of direct marketing instruments and the frequency of communication to your target market.
Please feel free to contact me if your need more explanation.

  Ahmad dawoud
Manager, Jordan
 

The Frequency of Direct Marketing

I believe you're taking the right steps by evaluating and studying how often you need direct marketing. I'd like to add ...

  John Cowper
Business Consultant, Australia
 

Frequency of DM Messages

Annie, whilst I agree with both Felix and Ahmad in relation to the content of the messages sent to the target group, don...

  SANDIP DAS
Manager, India
 

Frequency of Direct Marketing Messages

This is a good opportunity to do some tests and learn. Check to see at what frequency the reponse falls off. That would...

 

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