Direct Marketing Frequence

Direct Marketing (One-to-one Marketing)
Knowledge Center

Best Practices

Sign up

Annie Pelletier
Marketing Analyst, Canada

Direct Marketing Frequence

We are currently trying to get the right frequence of communication to our customers. Is it 4-5 times a year or less. We are in a testing stage right now but I would like to have your comments on this situation. Thanks

  Felix C. Poudeu
Management Consultant, Cameroon

The Frequence of Direct Marketing

Dear Mrs. Pelletier, thanks for your question. The frequence of DM is always depending of your communication and content management strategy as well as the level of complexity your product. Very important is to avoid a reactance situation and to integrate the communication medium in the effective and efficient way.
For example if you integrate two to three direct marketing instruments, the frequence of communication will be between 8 - 12 times in year.
What I would like to say is that there is a high correlation between the number of direct marketing instruments and the frequency of communication to your target market.
Please feel free to contact me if your need more explanation.

  Ahmad dawoud
Manager, Jordan

The Frequency of Direct Marketing

I believe you're taking the right steps by evaluat (...)

  John Cowper
Business Consultant, Australia

Frequency of DM Messages

Annie, whilst I agree with both Felix and Ahmad in (...)

Manager, India

Frequency of Direct Marketing Messages

This is a good opportunity to do some tests and le (...)

Start a new topic


More on Direct Marketing (One-to-one Marketing):
Special Interest Group

Do you have a keen interest in Direct Marketing (One-to-one Marketing)? Become our SIG Leader

Direct Marketing (One-to-one Marketing)
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 19-1-2022. All names of their owners.