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Direct Marketing Frequence
Annie Pelletier, Marketing Analyst, Canada, Member
We are currently trying to get the right frequence of communication to our customers. Is it 4-5 times a year or less. We are in a testing stage right now but I would like to have your comments on this situation. Thanks...
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The Frequence of Direct Marketing
Felix C. Poudeu, Management Consultant, Germany, Member Dear Mrs. Pelletier, thanks for your question. The frequence of DM is always depending of your communication and content management strategy as well a...
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The Frequency of Direct Marketing
Ahmad dawoud, Manager, Jordan, Member I believe you're taking the right steps by evaluating and studying how often you need direct marketing. I'd like to add that the right frequency is de...
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Frequency of DM Messages
John Cowper, Business Consultant, Australia, Member Annie, whilst I agree with both Felix and Ahmad in relation to the content of the messages sent to the target group, don't forget that the customer / ...
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Frequency of Direct Marketing Messages
SANDIP DAS, Manager, India, Member This is a good opportunity to do some tests and learn.
Check to see at what frequency the reponse falls off. That would be the optimum frequency....
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