Direct Marketing Frequence

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Direct Marketing Frequence
Annie Pelletier, Marketing Analyst, Canada, Member
We are currently trying to get the right frequence of communication to our customers. Is it 4-5 times a year or less. We are in a testing stage right now but I would like to have your comments on this situation. Thanks (...) Read more? Sign up for free
 

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The Frequence of Direct Marketing
Felix C. Poudeu, Management Consultant, Cameroon, Member
Dear Mrs. Pelletier, thanks for your question. The frequence of DM is always depending of your communication and content management strategy as well as the level of complexity your product. Very important is to avoid a reactance situation and to integrate the communication medium in the effective and efficient way.
For example if you integrate two to three direct marketing instruments, the frequence of communication will be between 8 - 12 times in year.
What I would like to say is that there is a high correlation between the number of direct marketing instruments and the frequency of communication to your target market.
Please feel free to contact me if your need more explanation.
 

 
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