Marketing Mix and Direct Marketing

12manage is looking for contributors...

Direct Marketing > Forum Log in

Marketing Mix and Direct Marketing
What is the relation between the Marketing Mix and Directing Marketing?

Direct Marketing is 4th P of Marketing Mix
Basically direct marketing is one way of Promotion, the fourth P in the marketing mix.

Direct Marketing is part of Marketing Mix
Anoush N. Poghosyan, Member
The marketing mix is mostly a business tool used in marketing by marketers.
And direct marketing is a channel-agnostic which allows businesses and non-profit organizations to communicate straight to their customer.
And indeed this means that direct marketing is a part of the marketing mix.



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Direct Marketing
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 16-7-2018. All names of their owners.