Marketing Mix and Direct Marketing

Direct Marketing (One-to-one Marketing)
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Marketing Mix and Direct Marketing

What is the relation between the Marketing Mix and Directing Marketing?


Direct Marketing is 4th P of Marketing Mix

Basically direct marketing is one way of Promotion, the fourth P in the marketing mix.

  Anoush N. Poghosyan

Direct Marketing is part of Marketing Mix

The marketing mix is mostly a business tool used in marketing by marketers.
And direct marketing is a channel-agnostic which allows businesses and non-profit organizations to communicate straight to their customer.
And indeed this means that direct marketing is a part of the marketing mix.

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