Innovativeness and complexity of product - reason

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Innovativeness and complexity of product - reason
Jagdish B Acharya, Consultant, India

When products are innovative or with complex concepts, indirect marketing may not work well. Direct marketing may be the only channel to sell and know customer requirements. The feedback from customers could also help in reinventing product faster to suit customer's changing requirements. So in a highly volatile and dynamic market condition this may be the best way.



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