Dialectics Business Case: Toyota

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Dialectics Business Case: Toyota
Jaap de Jonge, Editor, Netherlands

3 professors of Hitotsubashi University Graduate School of International Corporate Strategy in Tokio claim that the immense succes of Toyota is as much due to its ability to embrace contradictions as to its well-known manufacturing process. In their article "The Contradictions That Drive Toyota's Success (HBR June 2008) Hirotaka Takeuchi, Emi Osono and Norohiko Shimizu explain how a culture of fostering contradictions has been key to Toyota's success.



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