Book Review: Design of Business. Why Design Thinking is the Next Competitive Advantage?

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Book Review: Design of Business. Why Design Thinking is the Next Competitive Advantage?
M.Saadat, Student (University), Netherlands, Member

Book: Design of Thinking. Why Design Thinking is the Next Competitive Advantage? Author: Roger Martin Publisher: Harvard Business Press - 2009 Book reviewer: Maryam Saadat Master in Imagineering
In this book, Roger Martin will explain everything with details and examples which are based on theories that can help you to rely on them as a strong scientific lessons in your business life. During reading this book, you will evaluate your knowledge and sometimes you will stop and try to see things with a different glasses. Somehow, you will be prepared to be more critical about your current job or any kind of transformation and change that you will face with it. Also, at the same time, you will understand that how and why you should make change in your business plan or the whole company. First , there are clear definitions of design thinking and analytical thinking, also you will know their differences. Another part of the book is about a path which he calls it “knowledge funnel (...) Read more? Sign up for free
 

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