Strategic Drift

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Philippe Barteau
Entrepreneur, France

Strategic Drift

🔥NEW Strategic drift is the situation wherein the strategy of a business is no longer relevant or suitable to the challenges, opportunities and threats of the external environment it is facing.
This normally happens gradually as a consequence of changes in the external environment over time.
No company is able to control its external environment. So to counter strategic drift, a company facing strategic drift should either run a formal, deliberate planning process or deploy an emergent strategy process. And this has to be followed by some form of strategy implementation process and change process to adapt the organization and its offerings to the environment. Otherwise the firm is likely to become irrelevant to its market over time and cease to exist.

  geoffrey biwott
Kenya
 

Example of Strategic Drift

Strategic drift is a current concept in modern man (...)

  Philippe Barteau
Entrepreneur, France
 

Covid Will Cause Quite a Bit of Strategic Drift

@Geoffrey biwott: Yes! I see strategic drift as th (...)

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