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Strategic Drift

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Deliberate Strategy
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Philippe Barteau
Entrepreneur, France

Strategic Drift

🔥 Strategic drift is the situation wherein the strategy of a business is no longer relevant or suitable to the challenges, opportunities and threats of the external environment it is facing.
This normally happens gradually as a consequence of changes in the external environment over time.
No company is able to control its external environment. So to counter strategic drift, a company facing strategic drift should either run a formal, deliberate planning process or deploy an emergent strategy process. And this has to be followed by some form of strategy implementation process and change process to adapt the organization and its offerings to the environment. Otherwise the firm is likely to become irrelevant to its market over time and cease to exist.
 

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geoffrey biwott
Kenya
 

Example of Strategic Drift

Strategic drift is a current concept in modern management and organisations especially in handling e... Sign up

 
1
Philippe Barteau
Entrepreneur, France
 

Covid Will Cause Quite a Bit of Strategic Drift

@Geoffrey biwott: Yes! I see strategic drift as the gradual deterioration of competitive action that... Sign up

 

More on Deliberate Strategy:
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👀Strategic Drift
topic Deliberate vs. Rational Strategy
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More on Deliberate Strategy:
Summary
Discussion Topics
👀Strategic Drift
topic Deliberate vs. Rational Strategy
Special Interest Group

SIG Leader

Do you know a lot about Deliberate Strategy? Become our SIG Leader

Knowledge Center

Deliberate Strategy
Knowledge Center



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