Deliberate vs. Rational Strategy

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Deliberate vs. Rational Strategy
Aubrey Katungwe
Are deliberate strategies the same as rational strategies?

Deliberate versus Rational Strategy
Gospel U Osadebe, Member
Typically, top management initially creates a deliberate strategic plan as a strategic response to challenging business environmental complexities. Normally the management team does this in a rational way.
In doing so, a lot of projections and hypotheses are made before arriving at objectives and appropriate strategy types to guide later decisions.
Then, in the course of implementing the strategy choices over time, incidental changes, threats or opportunities may occur which will give the organization an opportunity to - also rationally - respond adequately to these circumstances in order to pursue its vision. A clever management team will adapts its strategy, which is now called an 'emergent strategy'.
Adapting to changed circumstance when it's necesary can also be called 'rational'.

Is Only a Deliberate Strategy Rational?
Strategies must be deliberate because they have to involve every part of the organization. If strategies are not planned, then the organization may not be able to identify its focus.
On the other hand, organizations should make sure their strategies are flexible to encounter any emergent changes.



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