12 Culture Factors of Drennan
Jaap de Jonge, Editor, Netherlands
Drennan (1992) proposed twelve key factors that shape the culture of a business. These are:
1. Influence of a dominant leader – the vision, management style and personality of the founder or leader in a business often has a significant influence on the values that the business tries to promote;
2. History and tradition of the business – how things have always been done (and why);
3. Type of technology used by the business and the types of goods and/or services it produces;
4. Industry or sector the business is in, and how much and what type of competition it faces;
5. Customers of the business – who they are and what they expect;
6. Company expectations – based to a large extent on past performance;
7. Types of information and control systems used;
8. Legislation and wider business environment;
9. Procedures and policies within the business – ever-evolving, but often a good indicator of underlying values;
10. Reward systems and the measurement of performance;
11. Organization - how the business is organised and resourced;
12. Goals, values and beliefs – reflected in objects, actions and language.
