Innovation in a Target Culture

12manage is looking for contributors...

Culture Types > Forum Log in

Innovation in a Target Culture
Anneke Zwart, Moderator
Many organizations today have a 'target culture', which is characterized by strong performance management, performance monitoring, individual target setting. Furthermore, such organizations are beholden to their shareholders.
How does such a culture relate to innovation? Some argue that innovation is rarely thriving in organizations that are based on such culture. The following three reasons are mentioned for this:
1. Although it must be mentioned that a target organizational culture can fit in particular settings, it does have high levels of fear, stress and anxiety, especially when targets are difficult to meet.
2. The targets set for individuals can provide useful directions to them, however in a worst-case scenario they can undermine employees’ dignity and ego, their autonomy, productivity and ultimately their performance. A target culture can have harmful long-term effects.
3. An organizational target culture has a high level of conformity, which can undermine creativity that is needed to fuel innovation.

⇒ What do you think of these statements? Are there ways or scenarios in which a target culture can actually spur innovation?
Source: Powerpoint “Innovation Culture: Reducing Fear in Organizations



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Culture Types
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V14.1 - Last updated: 15-7-2018. All names ™ of their owners.