Another Culture Type: the Yes Culture
Jaap de Jonge, Editor, Netherlands
Schmidt and Rosenberg recommend to establish a "Yes Culture" in order to establish an innovative firm. It is a culture in which the default answer to innovators asking if they may proceed with their idea is "yes".
It is the opposite of a No-Culture which is typified by comprehensive, often pasive-agressive forms of saying no, such as the requirement to follow procedures, to obtain permission first, to conduct meetings, etc.
Innovative, entrepreneurial people that are crucial for innovative firms hate all these things.
Source: Schmidt, E. And Rosenberg, J., 2014, How Google Works, pp. 42-43.