Connecting Culture and the Dominant Strategy

Corporate Culture
Knowledge Center


Next Topic

Corporate Culture > Best Practices > Connecting Culture and the Dominant Strategy

Connecting Culture and the Dominant Strategy
Alan Kennedy
The flaw in the Deal and Kennedy model is that it does not connect culture to the strategies being implemented by the organization. In my book, The Alpha Strategies, Understanding Strategy, Risk, and Values in Any Organization, I argue that there are eight strategies common to all organizations, big or small, and regardless of whether they are for-profits, not-for-profits, or public sector organizations. One of the eight strategies will always be the dominant one leading the remaining seven. It is the dominant strategy that gives the organization its culture. I define strategy as a choice of action. Culture is a product of the choice of action and acceptable behaviors reflected in the dominant strategy. To demonstrate how the dominant strategy reflects culture, let's consider examples of organizations and their dominant strategy: 1. Nike and Coca-Cola are known as incredible marketing companies; their culture is all about marketing. 2. Banks are financial cultures 3. FedEx and Fo (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

  Linking Strategy, Culture and Organization
Goffart, Management Consultant, Belgium, Premium Member

  The Difference of Culture Type and Strategy Derivates Modeling
Nihad Almahrooq, Consultant, Saudi Arabia, Member

Special Interest Group Leader

Are you an expert in this field? Sign up for free

Corporate Culture
Eight Types of Organizational Culture (Groysberg)
🔥Creating an Innovative Organizational Culture
Innovation in a Target / Performance Culture
Perfect Definition of Corporate Culture (Uttal, 1983)
Culture of Accountability
How to Deal with a Culture of Gossip and Backbiting?
Best Practices
🥇12 Culture Factors of Drennan?
🥈Another Culture Type: the Yes Culture
🥉Do Competitive Work Cultures Lead to Better Performance?
Culture Types Useful Model
The Effects of Leadership on Organizational Culture
High Performance Work Culture
Connecting Culture and the Dominant Strategy
International Culture Types

Corporate Culture
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 7-7-2020. All names of their owners.