CRM & cultural theories

12manage is looking for contributors...

Customer Relationship Management CRM > Forum Log in

CRM & cultural theories
To what extent are all theories on intercultural communication applicable when your customers come from all over the world, in other words, from other countries than your own so one would have to consider the different cultural values and moral rules. This might be especially important to the customer approach and intimacy. It is widely known that collective cultures are much more intimate than individualistic cultures. This of course has also a consequence to the business communication. My question therefore is, how many theories are to be considered when dealing with this?



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Customer Relationship Management CRM
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 17-7-2018. All names of their owners.