A Customer Complaint is an Opportunity
SENADZO PATRICK, LECTURER, Ghana, Member
Getting the complaints from the customer is an opportunity to satisfy them. Resolving customer issue should not be done without involving the customer else it may reoccur. A good approach is to involve the customer
to contribute how the issue could be resolved.
Another approach could also be factoring the problem as a research topic
for internal survey for customers to bring ideas on solution.