Managing Customer Complaints

Customer Relationship Management
Knowledge Center

Stella, Ghana

Managing Customer Complaints

How can CRM agents manage recurrent and repeat complaints from their customers in the best way to ensure one does not lose this customer to a competitor?
A customer's issue may have been resolved upon complaint, but what happens when the problem reoccurs more than twice and a customer begins to lose trust and interest in your service..?


A Customer Complaint is an Opportunity

Getting the complaints from the customer is an opportunity to satisfy them. Resolving customer issue should not be done without involving the customer else it may reoccur. A good approach is to involve the customer to contribute how the issue could be resolved.
Another approach could also be factoring the problem as a research topic for internal survey for customers to bring ideas on solution.

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