All about Customer Relationship Management CRM
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Business Relations in Corporate America
Greg G
I dont think many people in business nowadays really know how to have a good "relationship". Let alone with their Customers. In today's marketplace, there are too many distractions and priorities that cast over good relationships. Things like profit, time, technology, egos, and poor social skills seem to get in the way of having good relationships. At least that's the way I see it to be in Corporate America.
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CRM
Castle
I agree with Greg. Most of us don't even have time to communicate with colleagues sitting next t us ( except by emai!). Performance Targets mean interface time with individual client is strictly rationed. CRM seems only applicable at the initial stage of relationships , and before renewals of contracts . That is my experience of many businesses here!
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CRM
Anna
I agree with you Castle when it comes to big organizations. However, SMEs seem to rely more on nurturing relationships and positive word-of-mouth and the working climate is much more pleasant. :)
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CRM
zhaojin
I think Customer Relations is just one of a few important aspects one organisation needs to consider, after all, every business's ultimate aim is to make a profit. If your org does well in making profit even without a good CRM system, I think that's fine; you must have other attractive qualities that your clients look for.
Just that don't forget about customers, don't forget about CRM, although it's suggested that almost every for-profit org should have CRM technologies and culture.
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CRN
Rechad Nazir, Optometrist, Mauritius, Member
Customer satisfaction goes primarily through the frontliners. Look after your employees and they look and after your customers. Focus first and foremost on frontliners give them the best tools, attitudes, knowhow and self esteem to care after your customers.
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