Relationship Between Employee Retention and Customer Relationship Management

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Dr. Sapna Dadwal, Professor, India
🔥NEW In my opinion, retention of employees plays an important role in managing relationship with customers. Organizations which have a very high employee turnover rate will typically have a very low customer retention rate. In other words, the high rate of employee turnover adversely affects customer loyalty and trust in the organization and its products. WHY BETTER EMPLOYEE RETENTION LEADS TO HAPPIER AND MORE LOYAL CUSTOMERS The reason for this is that like other relationships, the relationship with customers also depends upon understanding their behavior and taste. To understand customers behavior and taste takes times and a lot of effort from the side of the employees. If the employees keep on changing, the relationship with the customers is influenced by this and also the trust of customers in the organization will decrease. (...) Read more? Sign up for free

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More on Customer Relationship Management
Summary
Forum
Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
🥉What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Customer Relationship Management as a Strategic Development Philosophy
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government
Special Interest Group Leader

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