Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations

Customer Relationship Management
Knowledge Center

Customer Relationship Management > Forum

New Topic

Chloe Xu
Director, Australia
A business or organizational process refers to a series of connected activities that convert organizational inputs to specific desired organizational outcomes. Geersbro and Ritter (2013) defined a six-step organizational process to manage relationships. I describe these steps below giving examples from the world of international relations (interactions of states in a global scenario), showing that from a process perspective, the management of international relations of entity with entities in foreign countries is quite similar to managing any kind of business relationship. Here are the 6 relationship management interaction processes by Geersbro and Ritter SELLING/SOCIALIZING. The selling/socializing step starts from searching for and initiating contact to targeted audience, and it aims at coming into an agreement between the organization and one of its targets by creating its value proposition. In international relations, this can be seen as a process by which a national or regio (...) Read more? Sign up for free


More on Customer Relationship Management
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
CRM in University Set Up
CRM in a Non-profit Context
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Managing Customer Complaints
Relationship with Company or with Employees?
Stages of Customer Service Transformation
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government
Best Practices
Framework for Monitoring Customer Service
CRM: What Forms a Strong Customer Relationship?
What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
Business Relations in Corporate America
Customer Relationship Management as a Strategic Development Philosophy
Special Interest Group

Are you interested in Customer Relationship Management? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Customer Relationship Management
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 23-1-2021. All names of their owners.