Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations

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Customer Relationship Management > Best Practices

Chloe Xu, Director, Australia
A business or organizational process refers to a series of connected activities that convert organizational inputs to specific desired organizational outcomes. Geersbro and Ritter (2013) defined a six-step organizational process to manage relationships. I describe these steps below giving examples from the world of international relations (interactions of states in a global scenario), showing that from a process perspective, the management of international relations of entity with entities in foreign countries is quite similar to managing any kind of business relationship. Here are the 6 relationship management interaction processes by Geersbro and Ritter
  1. SELLING/SOCIALIZING. The selling/socializing step starts from searching for and initiating contact to targeted audience, and it aims at coming into an agreement between the organization and one of its targets by creating its value proposition. In international relations, this can be seen as a process by which a national (...) Read more? Sign up for free

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