CRM in Military Organizations?

12manage is looking for students. Info

Customer Relationship Management
Knowledge Center

 

Next Topic

Customer Relationship Management > Forum > CRM in Military Organizations?

CRM in Military Organizations?
Hossein Kheiri, Student (MBA), Member
Hi, is CRM used in military organizations?
If yes, how do they go about it and what's the advantage of using that?
 

 
CRM in Military Organizations
Jaap de Jonge, Management Consultant, Netherlands
Yes CRM does exist in the military, but as far as I know not in the meaning of Customer Relationship Management.
Crew resource management or Cockpit Resource Management (CRM) is a set of training procedures for use in environments where human error can have devastating effects. CRM focuses on interpersonal communication, leadership, and decision making in the cockpit of an airliner, and is used primarily for improving air safety. CRM was pioneered by David Beaty, a former Royal Air Force pilot and later a BOAC pilot who wrote a seminal book called "The Human Factor in Aircraft Accidents" in the late 1950s.
Despite the considerable development of electronic aids since then, many of the principles Beaty developed continue to prove their effectiveness until today.
 

   

React to this discussion topic? Sign up for free

 


Your first visit to 12manage?

12manage is a global knowledge platform for managers, consultants, teachers, academics and students about management. To use certain functions of 12manage, a (free) membership and login is required. Would you like to keep on developing yourself in management? Sign up for free.



Special Interest Group Leader

Interested? Sign up for free.


Customer Relationship Management
Summary
Forum
Best Practices


Customer Relationship Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 18-10-2019. All names of their owners.