Customer Relationship Management as a Strategic Development Philosophy

Customer Relationship Management CRM > Forum Log in

Customer Relationship Management as a Strategic Development Philosophy
Ken Gordon MBA PMP, Premium Member
Customer Relationship Management is a term that not only describes a set of software tools bundled into a 'CRM' application but, is also becoming a guiding philosophy in the development of the strategic IT capabilities of an organisation.
As marketing channels become more digitised and diversified, capturing and making use of customer insights will become more complex as developments continue.
These insights may well be the deciding differentiator in the competitive market place as will the ability and agility of the organisation in reacting to these insights.
Can a philosophy such as CRM become a guiding strategy in its own right; where tactics are informed by the discoveries made?...

Customer Relationship Management is not Just About IT
john 18, Member
According to the glossary term from CIM-UK, Custom...

CRM as a Guiding Strategy
K.Narayana Moorthy, Member
Strategic IT capabilities in CRM are:
1. SERV...

Strategic CRM: Customer Feedback and Management Responsibilities
K.Narayana Moorthy, Member
Collecting customer's feedback and insights can be...

Strategic Customer Relationship Management
john 18, Member
Strategic IT (SIT) is an encompassing fact since t...

Strategic CRM
Ken Gordon MBA PMP, Premium Member
Thanks John and Narayana; a philosophy of strategi...

Customer Relationship Management Isn't Software
Cockburn, Member
Customer Relationship Management is all too often ...


  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Customer Relationship Management CRM
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 22-9-2018. All names of their owners.