Customer Relationship Management as a Strategic Development Philosophy

Customer Relationship Management
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			              Customer Relationship Management > Forum > Customer Relationship Management as a Strategic Development Philosophy
			            
			              Customer Relationship Management as a Strategic Development Philosophy
Ken Gordon MBA PMP, Strategy Consultant, United Kingdom, Premium Member
Customer Relationship Management is a term that not only describes a set of software tools bundled into a 'CRM' application but, is also becoming a guiding philosophy in the development of the strategic IT capabilities of an organisation.

As marketing channels become more digitised and diversified, capturing and making use of customer insights will become more complex as developments continue.

These insights may well be the deciding differentiator in the competitive market place as wil... Read more? Sign up for free
			            
			                  			Customer Relationship Management is not Just About IT

															john 18, Consultant, Singapore, Member
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			                  			CRM as a Guiding Strategy

															K.Narayana Moorthy, HR Consultant, India, Member
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			                  			Strategic CRM: Customer Feedback and Management Responsibilities

															K.Narayana Moorthy, HR Consultant, India, Member
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			                  			Strategic Customer Relationship Management

															john 18, Consultant, Singapore, Member
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			                  			Strategic CRM

															Ken Gordon MBA PMP, Strategy Consultant, United Kingdom, Premium Member
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			                  			Customer Relationship Management Isn't Software

															Cockburn, Manager, United Kingdom, Member
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	                            Customer Relationship Management
	                          
	                                Summary
	                                ForumRelationship Between Employee Retention and Customer Relationship Management
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Healthcare CRM Models?
Stages of Customer Service Transformation
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government

												              Best Practices
												            
		                          	CRM: What Forms a Strong Customer Relationship?
Framework for Monitoring Customer Service
What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Rethinking Call Centers
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Customer Relationship Management
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