Customer Relationship Management as a Strategic Development Philosophy

Customer Relationship Management
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Customer Relationship Management > Forum > Customer Relationship Management as a Strategic Development Philosophy

Customer Relationship Management as a Strategic Development Philosophy
Ken Gordon MBA PMP, Strategy Consultant, United Kingdom, Premium Member
Customer Relationship Management is a term that not only describes a set of software tools bundled into a 'CRM' application but, is also becoming a guiding philosophy in the development of the strategic IT capabilities of an organisation.
As marketing channels become more digitised and diversified, capturing and making use of customer insights will become more complex as developments continue.
These insights may well be the deciding differentiator in the competitive market place as wil... Read more? Sign up for free
 

 
Customer Relationship Management is not Just About IT
john 18, Consultant, Singapore, Member
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CRM as a Guiding Strategy
K.Narayana Moorthy, HR Consultant, India, Member
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Strategic CRM: Customer Feedback and Management Responsibilities
K.Narayana Moorthy, HR Consultant, India, Member
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Strategic Customer Relationship Management
john 18, Consultant, Singapore, Member
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Strategic CRM
Ken Gordon MBA PMP, Strategy Consultant, United Kingdom, Premium Member
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Customer Relationship Management Isn't Software
Cockburn, Manager, United Kingdom, Member
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